Increased sign-ups from organic search by 200%

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Services ContentLink BuildingSEO

SEO had been managed in-house but was paused for six months as the business scaled, leading to a sharp drop in organic traffic and nearly a 50% fall in user registrations. A PPC campaign proved costly with poor returns. The goal was to restore and exceed previous organic performance, notably revitalising user registrations.

The goal was to restore and exceed previous organic performance, notably revitalising user registrations.

Client Inkthreadable

Industry Print on demand

Year 2024 - present

What we did for Inkthreadable

In-depth audit & research

Conducted a full SEO audit of previous work, plus business and sector research, to understand the market landscape.

Technical & core web vitals improvements

Implemented enhancements to improve site performance.

Content refresh & ongoing SEO strategy

Updated commercial pages with relevant, customer-oriented search terms.
Developed an ongoing content plan targeting informational and non-branded terms.

On-page SEO & AI-readiness

Enhanced on-page optimisation to improve search visibility and support AI discovery.

Link building

Implemented a strategic link-building campaign to complement on-page efforts.

Transparent communication & project management

Kept the client fully informed through weekly calls and a shared project management dashboard showing scheduled and completed tasks.

Tone of voice

Senior team members led the campaign, Hannah (SEO), Jack (content), and Paul (Head of SEO), ensuring continuity and quality.
Tailored content to Inkthreadable’s tone, solving a common issue the client had with previous suppliers.

Increase in website users MoM

Increase in organic website users YoY

Increase in user registrations YoY

200

The Results

Results began showing within a few weeks (well ahead of the anticipated six months). The organic strategy not only restored previous levels but confidently exceeded them, all while allowing Inkthreadable to remain hands-off and maintain focus on serving customers.

What Our Customers Say

If we’re being honest, we didn’t expect to see results for six months, but they started coming within the first few weeks. Registrations are now double or triple what they were this time last year. Paramount’s team took the time to understand our niche business model and was incredibly self-sufficient from the start. Communication is …

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Amy & Alex Cunliffe, Co-founders

Inkthreadable

Paramount understood who our market is, who we need to influence, and how to communicate with them. The tone of voice and professionalism were spot-on. I’ve worked with many agencies, and I’ve had no misgivings about working with Paramount, quite the opposite.

Jonathan Hooper, Marketing Manager

ALLpaQ

We’ve never felt like an afterthought. Communication is clear, the team is responsive, and they’ve taken the time to really understand our challenges. It feels like a very personalised service.

Charlotte Rottenburg

OneWelbeck

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Paramount have been doing our SEO for several years now and they have done excellent work for us. We have recently commissioned them to do our new website and we are very happy with the results of that too. The team are accessible and friendly and work together to help with any of our challenges.

Dave Allan

Doxbond Cambridge

I have been working with the developers at Paramount (as part of my employment at Socitm) for a few years now, and I am immensely impressed. We have established a great rapport pretty much straight away, with project management tools and great communication. The developers I work with are easy to talk to, understand our …

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Magdalena

Socitm

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